Top 5 Social Apps on Android in Georgia, Q4 2023

In the fourth quarter of 2023, the top five social apps on the Android platform in Georgia—TikTok, Instagram, Facebook, Facebook Lite, and TikTok Lite—exhibited diverse trends in downloads and revenue.

TikTok experienced fluctuations in weekly revenue, starting from around $13K at the end of September and peaking at approximately $18.7K in the final week of December. Weekly downloads began at 14.2K in late September, dipped to 5.1K by the end of October, and then climbed back up to 11.9K by the last week of December.

Instagram saw a relatively stable revenue stream, hovering around $100 per week with slight variations. Downloads started at 10K in late September, saw a dip to around 4.2K in early November, and then gradually increased to 6.9K by the end of December.

Facebook showed a varied revenue pattern, starting at $171 in late September, dipping to $74 in mid-October, and ending the quarter at $114. Weekly downloads started at 6.4K in late September, decreased to around 2.7K in early November, and then rose to 4.1K by the last week of December.

Facebook Lite did not generate any revenue but had notable download activity. Downloads began at 8.1K in late September, experienced a decrease to 1.7K by mid-December, and finally settled at 1.5K in the last week of December.

TikTok Lite also did not generate revenue but had a dynamic download trend. Downloads started at 6.9K in late September, dropped to 1.9K in mid-December, and then increased to 3.2K by the end of December.

These insights are based on Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.